Carrara 6 Pro - Free with DigitalArts Magazine

For those of you interested in 3D modelling and animation I have to recommend that you buy the April 2009 edition of DigitalArts magazine (came by mail today - expect in WHSmiths very soon I expect).

The free software in this edition is none other than Carrara 6 Pro, an extrememly powerful and versatile 3D modeller and animator. Other people have written far more detailed reviews than I ever will, but to sum up the changes:

Carrara 6 allows users to choose from an unprecedented array of tools while exploring new dimensions in 3D creation. Carrara 6 provides 3D figure posing and
animation, modelling, environment-creation and rendering tools within a single
application.

Carrara 6 features include non-linear animation, giving users the ability to create clips of animation that can be reused and combined on multiple tracks. Also includeds is dynamic hair that allows artists to style, cut, brush and drape the hair, and displacement modeling where the user can paint detail on a model using free-form brush tools.

Apart from the non-linear animating and the hair, the icing on the cake was that it can export in DirectX (.X) format, and converts procedural shaders into raster images on export. Finally, I can use a program I am extremely familiar with to make models for 3D games and export them directly without having to convert them using other programs (at least that is the implication with .X export - I will of course try it out with my copy of The 3D Game Maker, and FPS Creator (also available free for learning purposes).

Ever since version 1 I have found Carrara to be one of the most easily learned 3D animation and modelling programs. Even so beginners may be glad of a little help in which case they will find Mark Bremmer's video tutorials helpful to get started.

I am certainly not going to complain that Daz is continuing to follow its strategy of giving freebies to DigitalArts readers (or readers of any other creative journal for that matter), and earning most of its income from selling content for its Daz Studio product. On pondering why I considered 2 possible causes. First, E-on have had their open beta of Vue 7 going for a while and by launching cornucopia have thrown down the gauntlet to Daz in the pre-made content arena. Second, by giving Carrara away free on design and creative journals they may encourage more talented 3d designers to produce content which can then be sold in their store. Well... it's a nice theory. Whatever the reason, Carrara 6 for the price of a magazine has to be a bargain.

Well that didn't take long - Carrara 5 Pro - free on a magazine again!

I'm not saying I was right, but it is pretty well timed. Only a couple of posts ago I was speculating that Caligari's give away of TrueSpace 7.2 might be their answer to Daz giving away Carrara 5 Pro on 3D World magazine, and we should expect the next move from Daz.

Guess what! Daz is giving Carrara 5 Pro away again - this time on Computer Shopper (sold in the UK for the princely sum of £4.99) - a magazine with a massive distribution. They might as well let people download it from the Daz website now, anyone in the UK who ever planned on buying Carrara 5 will just buy Computer Shopper instead. But I suppose there is the bandwidth issue, the download would be so popular it would seriously slow up their servers so this is just another way of getting market penetration.

Read about it on the Computer Shopper website here (Note, the content of the linked page will change next month) >

Meanwhile, where can we expect the next move? I think it's about time Maxon gave something away. I've not seen any offerings from them since Cinema 4D 6SE way back in about 2002. Can they feel their market share shrinking around them? Free is a hard price the compete with, and let's face it, Carrara 5 Pro and TrueSpace 7.2 are both pretty able programs. The workflow, or habit, (or even snobbery) that keeps some users loyal to ridiculously high priced software can only stand up to so much.

As software like Carrara keeps increasing its power it is only a matter of time before the devoted Max user begins to wonder what extra they are getting by paying $3495.00 for their license instead of the $549.00 they could pay for Carrara 6.

I predict that for most users, the added extras that come with Max are of a very niche nature, and lots of people could switch to Carrara and still produce what they want at the end of the day. Blender is in the running too, at an even lower price of free, but its unusual interface would make a quick switch too jarring for most users.

This developing situation reminds me of Quark Xpress. Originally a one product company that dominated the print publication industry as the "standard", sold for a high price and according to an old lecturer of mine didn't offer much of an academic discount. So Adobe launches InDesign with seamless integration with the other Adobe products the designers are already using, at a much lower price, and they practically gave it away for educational purposes. Even little Serif kept building their PagePlus until even that was hailed by industry journals as being a professional level DTP package at a budget price.

The result? Quark gave away a full copy of their Xpress software on a magazine for the first time ever around a year ago (it happened to be Quark Xpress 5). Were they feeling the pinch of shrinking market share? I reckon so. It would be interesting to look at their pricing structure now to see if they charge as much as they did back in their heyday of the mid 1990s.

I use this as an example that, no matter how "industry standard" a product is today, a new product is being developed right now that is just as good, just as powerful for every common application, and it is being sold at a fraction of the price (and in some cases given away).

One day many users will wake up and find that they can use this cheaper product for everything they need, and wonder why they should pay 6 times as much for the niche gizmos they never used anyway. And this is how market share is eroded.

Let the battle continue.

Creative Commons and Copyright

If you're an interactive media producer then copyright is something that will effect you directly both as a user of other's work (as in Image Libraries) and a creator (as in other people ripping your work off). Protecting your work, and licensing it for others to use can be complex, but an organisation called the Creative Commons has made it easier. Read on.

This great video introduction explains what it's about so much better than I can:



Click to view >

So now you know what it's all about, you will want to know how to license your work so others know how they can, or cannot use it.

Nothing could be simpler, Creative Commons have even made this bit easy, just visit their "Choose a License" page, select your preferences and voila, the license that fits your needs is spewed out ready for use.

I have already put it into use on my Carrara shaders website - Virtual Matter. It was very straight forward, have a go yourself.